News, tips, resources, and advice on the marketing industry.
It seems like lately technology has gone into hyper drive when it comes to marketing and sales – even life itself. Chatbots, Artificial intelligence, Alexa, Drones…and even in the world of marketing: Automation. I’m old school and tend to not be an early adopter of automation. I had a paper calendar up until 3 years […]
Never have I EVER…. Automation! Read More »
Marketing has undergone some drastic changes in the past 10 years. Well heck, even in the past year, or 6 months! I’m sure you know firsthand that people are being overloaded with data everywhere they turn – on their phones, computers or tablets, watching TV, and even just driving down the road. It’s everywhere! So
The Evolution of Marketing Read More »
Email is 40 times more effective at getting new customers than Facebook and Twitter combined. — McKinsey. We do a ton of email marketing for clients and Red Barn – some of it is thought leadership focused like my Thursday morning Tribe Mail. (sign up here), but much of it is done primarily for prospecting.
Prospecting with Email Marketing Read More »
