News, tips, resources, and advice on the marketing industry.
The old saying goes “Imitation is the sincerest form of flattery”, but when it comes to your marketing, it’s just NOT a good idea. For centuries, we’ve been using other’s ideas, creative, and art as inspiration for our own work – and that’s fine if it’s used to spark ideas of your own. BUT if […]
Why you should STOP copying your competition Read More »
It’s no secret that Team Red Barn is Pro Email Marketing. The bang for your ROI buck is huge compared to other advertising and customer engagement methods. It is all about the POWER of your LIST. The more targeted, the more engaged, the higher that ROI will be. The biggest question I often get is
The power of your LIST Read More »
There is a big difference between having an email marketing program and having an AUTOMATED email marketing program. The word “Automation” tends to send people into the panic zone – conjuring up visions of AI, robots, machines, “Danger Will Robinson” and the like. Well, indeed it’s a bit computer geeky to set up the email
Should you use Email Automation? Read More »
