Must Read Blogs

10 must read blogs from Red Barn Consulting LLC

what do you do

Stop asking “what do you do?” – ask this instead…

It seems like every time you meet someone new at a networking event, social gathering, or via an acquaintance the first question people ask, besides the standard “how are you”, is “what do you do?” For some reason I’ve always hated this question. I think it started back when I worked for a manufacturing company

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authenticity

Marketing 101 – Why Authenticity wins the game every time

Whether you are offering a service or selling a product, at the end of the day your buyers don’t want to be “marketed to”, they don’t want to be told what they should buy.  What they want is an emotional relationship that makes them feel good about the decisions they are making. If you want

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