News, tips, resources, and advice on the marketing industry.
It seems like every time you meet someone new at a networking event, social gathering, or via an acquaintance the first question people ask, besides the standard “how are you”, is “what do you do?” For some reason I’ve always hated this question. I think it started back when I worked for a manufacturing company […]
Stop asking “what do you do?” – ask this instead… Read More »
Whether you are offering a service or selling a product, at the end of the day your buyers don’t want to be “marketed to”, they don’t want to be told what they should buy. What they want is an emotional relationship that makes them feel good about the decisions they are making. If you want
Marketing 101 – Why Authenticity wins the game every time Read More »
Depending on the type of business that you run, your business can either be super crazy during the holidays, think retail, or it could experience a bit of a lull. Many service providers, especially small businesses, often see a drop in business during the holidays. But just your potential buyers have checked out and gone
How to take time off from your small business during the holidays! Read More »
