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marketing strategy

The Marketing Strategy – Yes, You Do Really Need One

We get asked ALL THE TIME by prospective clients if they REALLY need a Marketing Strategy. After all, they only want to grow and promote Product/Service A so what do they need a comprehensive strategy for. Having a strategic plan for the next 12 months is just smart business and it doesn’t matter if you […]

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content marketing

Content Marketing – How to Get Started!

Let me just start by saying, Content Marketing is all about telling stories, giving away a ton of FREE relevant and valuable content and educating your customers and prospects to the point where they intellectually come to the conclusion that you know what you are talking about.  In other words, you are building trust through content.    It’s

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MK Cake

MK’s Cake Theory

I always learn something from my clients – always!  That’s what makes my role as CEO at the Red Barn so fascinating and well, fun! One such client is Mary Katherine (MK)  Moore, Director of Marketing at NeuGroup.  She is a quintessential southern, fierce red-head with some great stories and tons of great analogies.  MK

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