Marketing

News, tips, resources, and advice on the marketing industry.

content marketing

Content Marketing – How to Get Started!

Let me just start by saying, Content Marketing is all about telling stories, giving away a ton of FREE relevant and valuable content and educating your customers and prospects to the point where they intellectually come to the conclusion that you know what you are talking about.  In other words, you are building trust through content.    It’s […]

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MK Cake

MK’s Cake Theory

I always learn something from my clients – always!  That’s what makes my role as CEO at the Red Barn so fascinating and well, fun! One such client is Mary Katherine (MK)  Moore, Director of Marketing at NeuGroup.  She is a quintessential southern, fierce red-head with some great stories and tons of great analogies.  MK

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Facebook group rules

You’ve started your Facebook group – Now what?

You’ve set up your Facebook Business Page, and you are ready to create your Facebook Group – but: What should I call it? How do you get members? What do you post about? Should the group be public, closed, or secret? How do you prevent trolls? Should I set rules or questions to join the

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