News, tips, resources, and advice in the sales industry.
I always learn something from my clients – always! That’s what makes my role as CEO at the Red Barn so fascinating and well, fun! One such client is Mary Katherine (MK) Moore, Director of Marketing at NeuGroup. She is a quintessential southern, fierce red-head with some great stories and tons of great analogies. MK […]
I often get calls from business owners telling me they need marketing because their sales have “dipped”. I dig a bit deeper asking questions about why they think revenue and retention have dropped. I get the following: My competition is eating me a live I need better employees My customers don’t value me like they
Client retention issues? I bet I know why. Read More »
Email is 40 times more effective at getting new customers than Facebook and Twitter combined. — McKinsey. We do a ton of email marketing for clients and Red Barn – some of it is thought leadership focused like my Thursday morning Tribe Mail. (sign up here), but much of it is done primarily for prospecting.
Prospecting with Email Marketing Read More »
