Let me just start by saying, Content Marketing is all about telling stories, giving away a ton of FREE relevant and valuable content and educating your customers and prospects to the point where they intellectually come to the conclusion that you know what you are talking about. In other words, you are building trust through content. It’s […]
Content Marketing – How to Get Started! Read More »
I always learn something from my clients – always! That’s what makes my role as CEO at the Red Barn so fascinating and well, fun! One such client is Mary Katherine (MK) Moore, Director of Marketing at NeuGroup. She is a quintessential southern, fierce red-head with some great stories and tons of great analogies. MK
Y’all know I’m a huge fan of Simon Sinek’s “Start with Why” (ps affiliate link). His philosophy states that people don’t buy what you do or how you do it, they buy based on WHY you do what you do. That WHY is what creates brand evangelists, followers, groupies – they drank the proverbial Kool-Aid
What drives you matters Read More »
