by in Culture, Entrepreneur, Fun Stuff, Marketing, Must Read Blogs, Small Business

Marketing 101 – Why Authenticity wins the game every time

Whether you are offering a service or selling a product, at the end of the day your buyers don’t want to be “marketed to”, they don’t want to be told what they should buy.  What they want is an emotional relationship that makes them feel good about the decisions they are making. If you want […]

by in Culture, Entrepreneur, Fun Stuff, Must Read Blogs, Small Business

The Power of a Giving Mindset

“The reason I’ve been able to be so financially successful is my focus has never, ever for one minute been money”, Oprah Winfrey – Harpo So many business owners I know, or wanna-be business owners for that matter, focus on the almighty dollar.  How to make it, how to spend it, and they feel once they have “it” […]

by in Entrepreneur, Marketing, Must Read Blogs, Small Business

The Askers: Non-Profit Etiquette with Small Biz Owners

I was chatting with a friend and client the other day about what one of her biggest struggles and/or pet peeves is when it comes to running a solo-operation retail store.  Emphatically she said “The Askers”. I replied – “The Askers?”  She shook her head, and proceeded to tell me she gets inundated with donation […]

by in Entrepreneur, Featured, Fun Stuff, Must Read Blogs, Small Business, Uncategorized

Why your current employer could be you #1 Customer

One of the biggest roadblocks for many “Want-trapreneurs” looking to launch a service based business (or any type of business for that matter) is maintaining their current income base.   It’s hard to leave the security of a guaranteed salary, health insurance, paid vacations and the almighty 401K, I get it – I’ve been there. When […]

by in Featured, Finance, Fun Stuff, Healthcare, Insurance, Marketing, Must Read Blogs, Sales, Small Business, Uncategorized

Marketing – it’s a TEAM effort!

As the saying goes – there is no “I” in TEAM. I wish the word Marketing didn’t have an “I” in it so I could carry the saying over – but I think you know where I’m going here.  You can spell team using the letters in Marketing though! Marketing is a TEAM effort – […]

by in Entrepreneur, Featured, Fun Stuff, Marketing, Must Read Blogs, Operations, Sales, Small Business, Uncategorized

Is Face to Face Networking a thing of the Past?

I’m a huge fan of social networking and platforms such as LinkedIn to make new business connections and garner new clients. The internet has shortened my sales cycles, opened me up to opportunities I once would never had – but what about old school connecting?  Has face to face  – “Hey, let’s meet for a […]