Let’s face it, we live in a digital social world. Brands of all types have made their mark on Social Media – Twitter, Facebook, LinkedIn, and Instagram – but where are the health care providers? Oh, there are a few out there, but many are adverse to jumping on the social media wagon and here’s […]
Originally launched in 2011 Google Plus (Google +) was set to be the next big thing in social media with the expectation of overshadowing Facebook. We’d seen it happen before when Facebook overtook MySpace in the social media popularity contest so it was possible it could happen again. My first introduction to social media was […]
Many businesses see social media as a “necessary evil” — Something you have to do because everyone else is doing it. After all, if you’re not using Facebook, Twitter, LinkedIn, Pinterest etc., you’re missing out. While that’s true, it gives us a sad face every time we think about businesses seeing social media as a […]
Since 2010, Advertising on Facebook has grown more than 680%. More than a million advertisers have spent more than $8 billion. Every day, more businesses are pouring advertising dollars into the social network. Currently, it’s one of the most powerful avenues for paid marketing. If you’ve ever used Google’s AdWords, you know that program shows […]
You’re a wide-eyed entrepreneur, dreaming of the next big idea and how it’s going to change the world. And you could be right — Perhaps you’ve got the genesis of the next Facebook, Apple, or Tesla in the back of your mind. Don’t be fooled though, being an entrepreneur is tough — It’s not just […]
You’ve heard that social media is a powerful tool for your brand. You’re ready to make content people love to share, but without those first fans, how do spread your message? Choose the right social media networks There are hundreds of social networks, but they aren’t all useful to you. Don’t spend your time putting […]
We work with several financial institutions, and we know that one of their main concerns is compliance – How do you make sure that what you’re saying in your Facebook or Twitter feeds meets all of the rules, regulations, and guidelines of the financial industry? Compliance can be a headache, but that shouldn’t stop you […]