Insuretech surely isn’t a new buzz word, but it is ever evolving. From digital agency management systems to sales platforms and claims management – the P&C industry is slowly embracing the wonders of technology. Albeit far slower than other industries. When it comes to claims management, specifically in the property space, many carriers are heavily […]
As the saying goes – there is no “I” in TEAM. I wish the word Marketing didn’t have an “I” in it so I could carry the saying over – but I think you know where I’m going here. You can spell team using the letters in Marketing though! Marketing is a TEAM effort – […]
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The Independent Insurance Agency world is still behind the 8-Ball when it comes to digital marketing. I’m not here to tell you that you should do it – because hopefully by now you know that. What I do want to share is what I’m seeing out there in the real world, and if you are […]
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There’s a powerful force we instinctively use every day when we make decisions. It’s a force that business marketers want to tap into, because it can create powerful, profound results — And it’s a force you can take advantage of when it comes to selling insurance. What is that force? One simple word — Trust. […]
It’s time to learn to love LinkedIn (again). We know it might have been a while — You signed up once because you thought it’d be a good idea. Occasionally you get an email people are looking at your profile. Perhaps you’re subscribed to a few groups. You get notified about new insurance jobs or […]
As an insurance provider or broker, you might have decided to specialize in a particular type of insurance. On one hand, that makes good sense, right? You’ve got expertise in a particular area, so you can give top-notch service and advice to your customers. But, by sticking to just one or two types of insurance […]
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