by in Entrepreneur, Featured, Must Read Blogs, Operations, Small Business, Uncategorized

Social Media – How to Manage the Different Platforms

We work with a lot of small business owners – some have been in business for decades and others we’ve helped recently launch – and one of the questions we ALWAYS get asked is, “Do I really need to be on social media and what platforms should I use?” We get it, Social Media is […]

by in Entrepreneur, Featured, Fun Stuff, Must Read Blogs, Small Business, Uncategorized

It’s never too late to….

So many of you know I’m a runner. Proudly I’ve completed a couple half-marathons and numerous other races. I’m a back of the pack girl, it’s never about winning it’s always about finishing and for me…not being last! You see I never considered myself an athlete. In fact, back in the 70’s high school gym […]

by in Featured, Fun Stuff, Marketing, Uncategorized

Never have I EVER…. Automation!

It seems like lately technology has gone into hyper drive when it comes to marketing and sales – even life itself.  Chatbots, Artificial intelligence, Alexa, Drones…and even in the world of marketing: Automation.  I’m old school and tend to not be an early adopter of automation.  I had a paper calendar up until 3 years […]

by in Fun Stuff, Marketing, Uncategorized

Managing Social Media — Why Can’t It Be A Little.. Easier?

Many businesses see social media as a “necessary evil” — Something you have to do because everyone else is doing it. After all, if you’re not using Facebook, Twitter, LinkedIn, Pinterest etc., you’re missing out. While that’s true, it gives us a sad face every time we think about businesses seeing social media as a […]

by in Marketing, Sales, Uncategorized

Do B2B Companies Need Social Media?

Everyone is using social media these days. In fact, so many people are using it that businesses have dived into the fray. You can connect and interact with some of your favorite brands – even the biggest companies in the world. Social media is so prevalent, in fact, that it’s changing the way big and […]

by in Finance, Marketing, Sales, Uncategorized

5 Tips for Using LinkedIn to Help Grow Your Business

The beauty of social media is that it allows us to extend our network far beyond our physical location. We’re no longer limited to the people nearby. As a business-to-business tool, LinkedIn is unmatched. 450 million of the world’s professionals and business leaders use it to connect, share ideas, and develop business opportunities. According to Content […]

by in Insurance, Sales, Uncategorized

Insurance Providers + LinkedIn = New Customers

It’s time to learn to love LinkedIn (again). We know it might have been a while — You signed up once because you thought it’d be a good idea. Occasionally you get an email people are looking at your profile. Perhaps you’re subscribed to a few groups. You get notified about new insurance jobs or […]

by in Culture, Marketing, Sales, Uncategorized

4 Ways to Use Social Media to Build Brand Awareness

You’ve heard that social media is a powerful tool for your brand. You’re ready to make content people love to share, but without those first fans, how do spread your message? Choose the right social media networks There are hundreds of social networks, but they aren’t all useful to you. Don’t spend your time putting […]

by in Finance, Marketing, Uncategorized

Banks and the social media compliance debate

We work with several financial institutions, and we know that one of their main concerns is compliance – How do you make sure that what you’re saying in your Facebook or Twitter feeds meets all of the rules, regulations, and guidelines of the financial industry? Compliance can be a headache, but that shouldn’t stop you […]

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